Host- Trey Stone
Guest- Keith Klein
Keith Klein’s Background
Keith left Michigan when he was 20 years old with very little money or resources. He signed up at Hank’s Gym for a 1 week membership, bought a week’s worth of groceries, and spent his last $10 on a Hank’s Gym tank top. He got a job at a vitamin store and a sporting goods store, saving every penny he could.
He saved up enough money for a down payment and bought his first car by paying $150/month cash to a local man who gave him the opportunity to finance it in this way. The man told Keith if he didn’t hold up his end of the deal, he would never offer this kindness to anyone else ever again. That motivated Keith to do his part to keep up with the car payments. He was able to get a better job now that he had reliable transportation and he grew from there.
Today Keith is a real estate investor as well as one of the most well respected and widely known clinical nutritionists in the world. His movie, Beyond Weight Loss, just dropped on Amazon Prime.
Keith sees four major components of health:
Keith worked with a psychiatrist for a number of years and became incredibly focused and interested in the psychology of eating management. If you don’t change the way people think about food, you don’t change anything. When you take a look at people’s thoughts and how they use their thoughts- you see that it determines what people do with food.
Keith tells his clients:
Instead of saying “I’ll start my diet on Monday.”
Say, “I’m going to see how fat I can get before Monday.”
Because the thought of being restricted on Monday means you’re going to eat as much food as you can, the idea of “starting your diet on Monday” isn’t necessarily positive. The mind plays an enormous role in everything that we’re doing.
Nutrient-dense food means eating food the way God made them and deciding if that’s what you want to do. Keith prefers that his clients understand the food going into their bodies rather than “go on a diet.” Committing to this type of lifestyle is all about balance.
Neuro Linguistic Programming
Trey recalls his struggles with balance in the past and how consulting with Keith would always set him back on track. He couldn’t explain what about Keith’s style was so effective, he just knew it worked. Keith explains the technique called Neuro Linguistic Programming. It’s a style of speech programming from a linguist & psychologist who studied successes and failures of psychology styles. NLP is a pattern of speech that you use when you pick upon how someone sits, how they look at you, or other behaviors during an interaction with them. In NLP, their behaviors should determine how you respond linguistically to help connect with them.
When someone says, “I know what to do- I’m just not doing it.” Keith says it's rooted in the pain-pleasure principles of psychology, meaning we move towards pleasure and away from pain. When someone uses that phrase, they’re viewing the change as more painful than what they’re currently doing. It makes them move away from that behavior instead of towards it. Keith feels that his job is to show you how to redirect the brain into finding the pleasure in doing it instead of the pain. If you can teach in that manner, you motivate someone to keep going. Identifying where the point of resistance is and showing them an alternative viewpoint because how you view anything determines what you see.
Growth Mindset vs. Limited Mindset
You have the opportunity to see the world in a beautiful light or a negative light. The way that you see it is totally up to you- you have a choice. Keith explains that there’s a growth mindset and a limited mindset. The growth mindset tells you that you can do anything you set your mind to if you’re willing to learn the techniques of it. The limited mindset is full of “ I could never do that” or “I don’t have time for that.”
With investing, Keith is excited because he’s learning things he never new before. His growth mindset led him to investing in real estate.
What Keith has Learned about Investing