Special Guest: Keith Klein


Host- Trey Stone 

Guest- Keith Klein


Beyond Weight Loss- Documentary Starring Keith Klein

Keith Klein’s Background


Keith left Michigan when he was 20 years old with very little money or resources. He signed up at Hank’s Gym for a 1 week membership, bought  a week’s worth of groceries, and spent his last $10 on a Hank’s Gym tank top. He got a job at a vitamin store and a sporting goods store, saving every penny he could.


He saved up enough money for a down payment and bought his first car by paying $150/month cash to a local man who gave him the opportunity to finance it in this way. The man told Keith if he didn’t hold up his end of the deal, he would never offer this kindness to anyone else ever again. That motivated Keith to do his part to keep up with the car payments. He was able to get a better job now that he had reliable transportation and he grew from there.


Today Keith is a real estate investor as well as one of the most well respected and widely known clinical nutritionists in the world. His movie, Beyond Weight Loss, just dropped on Amazon Prime. 


Keith sees four major components of health:


  1. Work Life-  He often asks. “What is your health worth?” to put the importance of health into perspective, A lot of people focus so much on building their wealth and not enough on their health. If you work too much, life becomes unbalanced.
  2. Spirituality- Keith believes we all need to have some sense of spirituality.
  3. Relationships- Healthy relationships contribute to your health. Keith saw a correlation between addiction and human connection. Helping people find human connection often helped them beat their addictions.
  4. Exercise


Nutrition-Dense Foods 


Keith worked with a psychiatrist for a number of years and became incredibly focused and interested in the psychology of eating management. If you don’t change the way people think about food, you don’t change anything. When you take a look at people’s thoughts and how they use their thoughts- you see that it determines what people do with food. 


Keith  tells his clients: 

Instead of saying “I’ll start my diet on Monday.”

Say, “I’m going to see how fat I can get before Monday.” 


Because the thought of being restricted on Monday means you’re going to eat as much food as you can, the idea of “starting your diet on Monday” isn’t necessarily positive. The mind plays an enormous role in everything that we’re doing.


Nutrient-dense food means eating food the way God made them and deciding if that’s what you want to do. Keith prefers that his clients understand the food going into their bodies rather than “go on a diet.” Committing to this type of lifestyle is all about balance. 


Neuro Linguistic Programming


Trey recalls his struggles with balance in the past and how consulting with Keith would always set him back on track. He couldn’t explain what about Keith’s style was so effective, he just knew it worked. Keith explains the technique called Neuro Linguistic Programming. It’s a style of speech programming from a linguist & psychologist who studied successes and failures of psychology styles. NLP is a pattern of speech that you use when you pick upon how someone sits, how they look at you, or other behaviors during an interaction with them. In NLP, their behaviors should determine how you respond linguistically to help connect with them.  


When someone says, “I know what to do- I’m just not doing it.” Keith says it's rooted in the pain-pleasure principles of psychology, meaning we move towards pleasure and away from pain. When someone uses that phrase, they’re viewing the change as more painful than what they’re currently doing. It makes them move away from that behavior instead of towards it. Keith feels that his job is to show you how to redirect the brain into finding the pleasure in doing it instead of the pain.  If you can teach in that manner, you motivate someone to keep going. Identifying where the point of resistance is and showing them an alternative viewpoint because how you view anything determines what you see. 


Growth Mindset vs. Limited Mindset


You have the opportunity to see the world in a beautiful light or a negative light. The way that you see it is totally up to you- you have a choice. Keith explains that there’s a growth mindset and a limited mindset. The growth mindset tells you that you can do anything you set your mind to if you’re willing to learn the techniques of it. The limited mindset is full of “ I could never do that” or “I don’t have time for that.”


With investing, Keith is excited because he’s learning things he never new before. His growth mindset led him to investing in real estate.


What Keith has Learned about Investing 


  • The Tax Benefits- Keith never paid taxes until April 15th for 30+ years. He would cut a big check to pay his taxes annually. When he started investing in apartments, he got a refund his first year. Not only did he save money compared to having to pay 6-figure taxes previously, but he also received a 5 figure refund. He immediately became excited about real estate investing.
  • Passion- He loved what he did as a clinical nutritionist and what he’s accomplished but he’s more passionate today in his investments than he had ever been before. He retired 6 months ago and has much more money in his bank account than he did before he retired. 
  • Entrepreneur- His definition of “entrepreneur” relates to what Trey Stone does with real estate investing. “He who attaches himself to those who possess the information which they themselves do not.” Keith knew nothing about real estate and now his eyes have been opened to a whole new world. Trey is providing the opportunity for listeners to attach themselves to Trey and learn how to invest in real estate.
  • Cash Flow- Never considered how much cash he can generate from what he has until he started investing in multi-family real estate investments. 
  • Passive Investor- Enjoys the meetings and the networking that allows him to meet like-minded people but it doesn’t feel like a ton of work like it would be for an active investor

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